MVM were asked to film and creatively direct the latest “The Celebs” charity music video for Great Ormond Street Children’s hospital, a recurring annual passion project with the sole purpose of raising money and awareness for the struggling children within the establishment.
A number of celebrities and influencers gathered within metropolis studios based in London to record and perform the sing along track including two of the BBC’s Chasers (Anne Hegarty, Sean Wallace) , Ex Sugababe singer Jade Ewen and Instagram celebrities Abbie Moore and Izzy Fairthorne not to mention Frank Bruno and many more. The variety of celebrities present in the video really captures the message of everyone struggles , everyone has bad days , everyone helps where they can.
The song covered was the classic Beatles song All You Need Is Love written by Paul McCartney and John Lennon , a thoughtful and appropriate song to teach a message of displaying a level of love and compassion for those less fortunate and struggling this Christmas. To see such well regarded and beloved celebrities singing such a vulnerable cover of this song really unifies the reason why The Celebs do what they do to help.
The shoot was lead by Loraa White MVM CEO alongside two camera operators (* , *) so it was a rather minimal team for the scale of this project. Over the span of a day of recording a variety of main camera footage plus Behind The Scenes footage was captured showing the celebrities in both a dedicated performative manner whereas the BTS footage showed them off in a more personable relatable light.
The project was overseen by teaming up with Grahame and Jack Corbyn of Saga Entertainment who helped organise and record the shoot within Metropolis Studios.
The music video and Behind The Scenes have now been released alongside an Itunes release of the song with all proceeds going straight to the GOSCH with hopes of making the children’s christmas experience a lot more special and full of love…very fitting.