MVM have just finished the beta version of our ‘Music Match’ new AI tool for our website , this tool’s purpose is to innovate the music video creation process , in collaboration with our ‘ready made’ music video formula this tool will allow artists to find the video that matches their song and aesthetic as quick as possible.
The main reason we have decided to try and automate the music video selection process is to allow the artists the pleasure of focusing less time on the visual accompaniment for a song so they can focus on music writing and defining their brand more.
The AI tool will scan whatever song the artists upload and it will read the mood, genre and lyrics and will appropriately match them with the visuals provided from our catalogue. If the artist likes the song with the video then they can purchase it and edit in their own shots and amendments however they’d like.
The benefit to this implementation will be to make the website less intimidating for newcoming artists and allow them to locate the visuals that will accompany their song’s aesthetic as simply as possible.
MVM believes that musicians were made to make music , yet society demands their brand has visual representation. If we can negate this task for the artists then they have more time to work on writing, mixing and producing their music which is their main passion.