Music Video Marketplace Awarded Invest NI R&D Grant

Music Video Marketplace Awarded Invest NI R&D Grant to Advance Creative Technology

We’re proud to share that Music Video Marketplace has been awarded Research and Development Grant from Invest NI, marking a significant milestone for the platform and for creative technology in Northern Ireland.

Music Video Marketplace is the first tech-led business in the region operating at the intersection of music, film, videography, and software development to receive R&D support of this kind. The award recognises the platform’s innovative approach to solving long-standing challenges faced by musicians and creators through technology-led, creator-first solutions.

As part of the project, Loraa White and the team recently attended the Invest NI Christmas Brunch, providing a valuable opportunity to connect with local council members, innovation partners, and fellow founders. The event highlighted the growing importance of creative technology within the wider business and innovation ecosystem.

Over the course of the R&D project, the team will be developing key areas of the Music Video Marketplace technology. This includes strengthening platform infrastructure, expanding API integrations, and advancing intelligent editing software. A major focus is on refining a truly done-for-you experience, enabling artists to automatically generate music videos, social media clips, and edits without needing to learn complex editing tools or workflows.

The project also includes expanding the platform’s API to integrate directly with music distributor platforms, improving the song-to-video matching technology, and continuing to develop features across the creator community and marketplace. Alongside internal development, the work is supported by expert input from mentors, advisors, and consultants, as well as extensive user testing to ensure the platform is intuitive, reliable, and ready to scale.

The grant from Invest Northern Ireland represents an important step forward for Music Video Marketplace. It reinforces the platform’s mission to remove barriers to high-quality music video creation and to help artists bring their music to life with speed, simplicity, and creative impact.

—
Music Video Marketplace