Author

Loraa White

Founder and director, Music Video Marketplace

Loraa White has directed music videos for over a thousand independent artists across sixteen years, from first releases to Rolling Stone features. She founded Music Video Marketplace so artists can get a real, crew-shot video without a record-label budget, and she sets the editorial line for everything published here.

How pieces are made: Articles are drafted with AI assistance and checked by Loraa White before they go live.