MVM x Groover: Get Your Music Heard

Music Video Marketplace Partners with Groover to Help Independent Artists Get Heard

Real feedback. Real connections. Real growth.

Creating great music is only the beginning. For independent artists, one of the biggest challenges is getting that music in front of the right people.

Promoting a release can sometimes feel like a full-time job. Between sending emails, writing DMs, searching for playlist contacts and waiting for replies that may never arrive, it is easy to lose momentum. Artists can spend hours reaching out without knowing whether their track has even been opened or listened to.

That is why Music Video Marketplace is excited to announce our new partnership with Groover, a music promotion platform helping independent artists connect directly with playlist curators, radio stations, blogs, record labels, journalists and other trusted music industry professionals.

Together, Music Video Marketplace and Groover are helping artists strengthen two essential parts of every release: creating professional visual content and getting that release heard by the right audience.

A More Connected Journey for Independent Artists

At Music Video Marketplace, our mission is to make professional music video creation more accessible to independent musicians.

Artists can choose from our catalogue of human-made video content, customise it to suit their music and create professional visual assets without the traditional cost, complexity or production times associated with filming a music video.

However, creating the content is only one part of the journey.

Once an artist has a finished song, music video and promotional assets, they still need an effective way to introduce that release to curators, media platforms and music industry decision-makers.

This is where Groover comes in.

Groover gives artists a direct and transparent way to submit their music to carefully selected industry professionals who have agreed to listen and respond. Instead of sending hundreds of unanswered emails or relying on generic contact lists, artists can choose exactly who they want to approach based on their genre, goals and target audience.

The partnership creates a natural connection between the two platforms: Music Video Marketplace helps artists bring their music to life visually, while Groover helps them take that music to the people who can support its growth.

What Makes Groover Different?

Groover was designed to make music promotion more transparent, accessible and useful for independent artists.

You Choose Who Receives Your Music

Artists remain in control of their campaigns.

Groover provides access to a network of more than 3,500 playlist curators, radio stations, music blogs, labels, journalists and music professionals around the world.

Artists can explore the available contacts and choose the people who are most relevant to their sound. This means submissions can be targeted towards professionals who genuinely work with the artist’s genre, style and career goals.

Whether an artist is hoping to secure playlist support, radio airplay, press coverage, professional advice or label interest, they can build a campaign around the results they want to achieve.

Your Music Is Guaranteed to Be Heard

One of the most frustrating parts of traditional music outreach is not knowing whether anyone has listened.

With Groover, every professional contacted through the platform agrees to listen to the submitted track and provide written feedback within seven days.

This gives artists something valuable even when a submission does not result in immediate coverage. The feedback can help them understand how their music is being received, improve future releases and make more informed decisions about their promotional strategy.

It also removes the uncertainty of repeatedly chasing contacts for a response.

Build Meaningful Industry Connections

Music promotion is not only about securing one playlist placement or one article. It is also about building long-term relationships.

When a curator, journalist, label or radio professional connects with an artist’s music, that submission can become the beginning of an ongoing industry relationship.

Artists may receive playlist placements, radio plays, interviews, press coverage, meetings, collaboration opportunities or interest from labels and other music companies.

Groover reports that its artist community has generated more than 1.5 million playlist additions, articles and radio plays, alongside more than 1,500 label signings.

These opportunities have helped hundreds of thousands of artists move their careers forward and reach audiences that may otherwise have been difficult to access.

Professional Music Deserves Professional Visuals

In today’s music industry, a strong track needs more than audio alone.

Music is increasingly discovered through visual platforms such as YouTube, Instagram and TikTok. Before a new listener presses play, the video, artwork, thumbnail or short-form promotional clip may be the first part of the release they see.

Professional visual content can help an artist:

• Capture attention more quickly

• Communicate the story and emotion behind a song

• Create a stronger and more recognisable identity

• Increase engagement across social media

• Give curators and media professionals more content to share

• Present a release as a complete professional campaign

Through Music Video Marketplace, artists can access human-created, story-led video content and turn their songs into visually engaging releases online.

By combining an MVM music video with a targeted Groover campaign, artists can present industry professionals with more than just a track. They can introduce a complete creative world around their music.

Supporting Artists Beyond the Release

The Music Video Marketplace and Groover partnership is built around a shared goal: giving independent artists practical tools that can create genuine career opportunities.

Artists should not need a major-label budget or an established industry network to create professional content, receive useful feedback or connect with respected music professionals.

Our partnership helps make the release journey more accessible:

Create your professional music video with Music Video Marketplace.

Prepare your release and promotional content.

Use Groover to introduce your music to relevant curators, radio stations, blogs, labels and industry professionals.

Receive guaranteed feedback and build new opportunities around your release.

It is a more connected approach to music creation, promotion and growth.

Get 10% Off Your First Groover Campaign- With Code: MVMGROOVERVIP

To celebrate our partnership, Music Video Marketplace artists can receive 10% off their first Groover campaign using the exclusive discount code:

MVMGROOVERVIP

To use the offer:

1. Follow the Music Video Marketplace Groover link.

2. Create your campaign and select the curators or music professionals you would like to contact.

3. Add your track and campaign information.

4. Enter MVMGROOVERVIP when completing your campaign to receive 10% off.

[SEND MY MUSIC ON GROOVER]

More than 700,000 artists around the world have already used Groover to take the next step in their careers.

Your next playlist placement, radio play, article, industry connection or new fan could be one Groover submission away.